Over the past few weeks, I have read several news releases on the American Fastener Journal’s online site, FASTENER NEWS NOW ™, about a new fastener report being introduced in the next couple of weeks.  Mike McGuire, Publisher/Editor invites any and all people involved in the American fastener industry to sign up for this free report.  As the site said, the U.S. Fastener Report is going to include information about “fasteners, fastening applications, new products” and a section called “What’s Happening” which will highlight fastener news releases.  This all sounded interesting, but I still was not quite sure what the fastener report was going to be about.  Lucky, Mike left his phone number at the bottom of the article.  Doesn’t he realize that the nosey Traveling Salesman may be just curious enough to call him when he left his phone number lying around like that?

Mike told me that one of the goals of his fastener report is to reach everyone, from top to bottom, in the fastener companies throughout the United States.  From the executives to the inside sales force to the warehouse employees to the expeditors to the Q.C Department…everyone!  Mike suggested that the fastener magazines (his included) are subscribed generally by only management in many of the fastener companies and then other employees have to rely on the copies being passed around the office for them to read.  Because the U.S. Fastener Report is sent out via e-mail, all he needs to send you a free subscription is your company name, your name and your e-mail address.  Still, that does not tell you what the U.S. Fastener Report is about.  So, I badgered Mike some more.

According to Mike, he would like his U.S. Fastener Report to be somewhat of a fastener training tool.  As he explained, this is not just a news magazine.  There will be regular articles that discuss, in depth, specific product categories.  There will be a Fastener Quiz in each edition.  There will be a section called “THE LIST” which will highlight suppliers in the fastener industry that perhaps not everyone would be familiar with.  There will be company profiles, technical articles, fastener association up-dates, fastener trade show information, and salesmanship articles which will be a key component to just name a few of the features.  One of his goals is to create a new publication that brings the fastener business and fastener human interest stories to anyone interested in the American fastener industry.

Mike already has a successful fastener magazine and news release service.  He said that what he is trying to do here is to reach further into fastener organizations and reach more people throughout the whole industry.  I can relate to that goal and I look forward to reading the PREIMERE ISSUE of the U.S. Fastener Report when it is released.

If you want to get on the circulation list, e-mail your list of employees who desire to learn more about the American fastener industry to Mike at mmcguire@fastenerjournal.com or fax him your list to 480-488-3247.